Marketing Budget is your channel-level spend plan — the targets you’ve committed to internally for Meta, Google, quick-commerce, influencer, and offline. Uploading it lets Ocular show plan-vs-actual variance on every marketing dashboard, so under- or over-pacing channels surface without manual reconciliation.Documentation Index
Fetch the complete documentation index at: https://docs.ocular.dev/llms.txt
Use this file to discover all available pages before exploring further.
What it captures
Marketing spend targets and performance — channel, period, planned spend, and revenue or ROAS goal.
How to upload
Go to Data Management → Brand Data → Marketing Budget. Download the template, fill it in, and upload the CSV.
The template fields and validation rules are listed on the upload screen alongside the Download Template button.