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Marketing Budget is your channel-level spend plan — the targets you’ve committed to internally for Meta, Google, quick-commerce, influencer, and offline. Uploading it lets Ocular show plan-vs-actual variance on every marketing dashboard, so under- or over-pacing channels surface without manual reconciliation.

What it captures

Marketing spend targets and performance — channel, period, planned spend, and revenue or ROAS goal.

How to upload

Go to Data Management → Brand Data → Marketing Budget. Download the template, fill it in, and upload the CSV.
The template fields and validation rules are listed on the upload screen alongside the Download Template button.