Skip to main content
Events Mapping is the brand-supplied calendar of moments that move your business — sales, launches, promo flights, holidays, and seasonal campaigns. Uploading it lets Ocular overlay these events on revenue, ad-spend, and traffic charts so an unexpected lift or drop can be traced back to the underlying activity instead of being read as noise.

What it captures

Business events and promotional campaigns — name, type, start and end dates, and the channels or SKUs each event applies to.

How to upload

Go to Data Management → Brand Data → Events Mapping. Download the template, fill it in, and upload the CSV.
The template fields and validation rules are listed on the upload screen alongside the Download Template button.