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Agency & Miscellaneous Costs is the bucket for everything that isn’t media spend but still belongs in marketing or operations P&L — agency retainers, freelance fees, tooling, photoshoots, and other one-off invoices. Uploading it gives Ocular the inputs to show fully-loaded marketing cost and contribution margin, not just the platform-reported spend.

What it captures

Agency fees and other costs — vendor, cost type, period, amount, and the team or channel it should book against.

How to upload

Go to Data Management → Brand Data → Agency & Miscellaneous Costs. Download the template, fill it in, and upload the CSV.
The template fields and validation rules are listed on the upload screen alongside the Download Template button.