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Branding & Offline Media Spends is the bucket for everything that doesn’t flow in through an ad-platform API — TV, OOH, print, radio, sponsorships, PR, and similar non-tracked marketing investments. Uploading it gives Ocular a complete picture of total marketing spend, so blended efficiency metrics (true ROAS, MER, contribution margin) reflect reality instead of only digital outlay.

What it captures

Offline and non-tracked marketing investments — channel, vendor, period, spend, and (where available) reach or impression estimates.

How to upload

Go to Data Management → Brand Data → Branding & Offline Media Spends. Download the template, fill it in, and upload the CSV.
The template fields and validation rules are listed on the upload screen alongside the Download Template button.