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Google Ads performance by where the ad actually appeared — websites, mobile apps, YouTube channels, and YouTube videos.

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What this data model represents

Grain: one row per date × ad_account × campaign × adset × placement. Metrics, grouped by category — every number you can compute on this data model. Expand below for examples in each.
Dimensions, grouped by category — every way you can split, filter, or group those metrics. Expand below for examples in each.
Source: Google Ads API, daily refresh.
This is the budget-protection model. The two highest-leverage actions: exclude the low-quality placements wasting spend, and promote the top performers into managed-placement lists.

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Slice by

Unique to this data model: Plus the standard campaign hierarchy, time, and account dimensions — documented once on the Google Ads Overview.

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Use it to answer

  • Which placements waste budget with no conversions — candidates for the exclusion list?
  • Which placements consistently convert — promote to managed placements?
  • Are any placement URLs misaligned with our brand?
  • Which YouTube channels and apps perform best for video and in-app ads?

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Available metrics

Everything you can compute on this data model. Need a metric not listed? See the Google Ads metric availability matrix.
ad_spend · conversion_value · conversions · clicks · impressions · engagements · interactions · view_through_conversions · video_views