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Google Ads performance by device and ad-network type — the broadest metric set, including cross-device conversion value.

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What this data model represents

Grain: one row per date × ad_account × campaign × adset × ad × device × ad_network_type. Metrics, grouped by category — every number you can compute on this data model. Expand below for examples in each.
Dimensions, grouped by category — every way you can split, filter, or group those metrics. Expand below for examples in each.
Source: Google Ads API, daily refresh.
This is the only Google Ads data model that exposes Cross Device Conversion Value. It’s also one of two models with ad-level granularity — the other is Conversion Action. Use Device when the question crosses device boundaries; use Conversion Action when you need funnel stages.

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Slice by

Unique to this data model: Plus the standard campaign hierarchy, time, and account dimensions — documented once on the Google Ads Overview.

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Use it to answer

  • How does ROAS split across Mobile / Desktop / Tablet — where should budget shift?
  • Which network (Search, Display, YouTube, partners) carries the actual conversions?
  • How much revenue is being cross-device-attributed — am I under-crediting mobile?
  • Which individual ad creative wins on each device?

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Available metrics

Everything you can compute on this data model. Need a metric not listed? See the Google Ads metric availability matrix.
ad_spend · conversion_value · conversions · clicks · impressions · engagements · interactions · view_through_conversions · cross_device_conversions · cross_device_conversion_value · video_views · video_25_watched · video_50_watched · video_75_watched · video_100_watched