Google Ads performance by inferred gender — a small dimension with a high-leverage budget question attached.Documentation Index
Fetch the complete documentation index at: https://docs.ocular.dev/llms.txt
Use this file to discover all available pages before exploring further.
What this data model represents
Grain: one row perdate × ad_account × campaign × adset × gender.
Metrics, grouped by category — every number you can compute on this data model. Expand below for examples in each.
Show sample metrics in each category
Show sample metrics in each category
Show sample dimensions in each category
Show sample dimensions in each category
Gender is inferred from user behavior, account info, and browsing patterns — not all users can be classified. Expect a meaningful
Unknown bucket.Slice by
Unique to this data model:| Dimension | Type | Values |
|---|---|---|
gender | String | Male, Female, Unknown |
Use it to answer
- Which gender segment gives higher ROAS — where should I shift budget?
- Where do CTR and engagement differ by gender — should creative be gendered?
- What bid modifier is justified by the conversion-rate delta?
- How do video completion rates vary — tailor video length per segment?
Available metrics
Everything you can compute on this data model. Need a metric not listed? See the Google Ads metric availability matrix.| Metric | Formula |
|---|---|
| Spend & revenue | |
| Ad Spend | Sum of daily spend |
| Conversion Value | Sum of reported revenue |
| ROAS | Conversion Value ÷ Ad Spend |
| Conversions | Sum of attributed conversion events |
| AOV | Conversion Value ÷ Conversions |
| Clicks & impressions | |
| Clicks | Sum of clicks |
| Impressions | Sum of impressions |
| CTR | Clicks ÷ Impressions × 100 |
| Cost efficiency | |
| CPC | Ad Spend ÷ Clicks |
| CPM | Ad Spend ÷ Impressions × 1,000 |
| CPA | Ad Spend ÷ Conversions |
| RPC | Conversion Value ÷ Clicks |
| Engagement | |
| Engagements | Sum |
| Interactions | Sum |
| CPE | Ad Spend ÷ Engagements |
| CPI | Ad Spend ÷ Interactions |
| Conversion | |
| Conversion Rate | Conversions ÷ Clicks × 100 |
| View Through Conversions | Sum of conversions from impressions without clicks |
| Cross Device Conversions | Sum of conversions on a different device from the click |
| Video | |
| Video Views | Sum |
| Video 25% Watched | Sum |
| Video 50% Watched | Sum |
| Video 75% Watched | Sum |
| Video 100% Watched | Sum |
Raw fields (for custom calculations)
Raw fields (for custom calculations)
ad_spend · conversion_value · conversions · clicks · impressions · engagements · interactions · view_through_conversions · cross_device_conversions · video_views · video_25_watched · video_50_watched · video_75_watched · video_100_watched