Quick Commerce

Quick Commerce data models are proprietary. The dimension and metric reference for each model isn’t yet published through self-serve documentation. Reach out to your Ocular CSM or support for access details, or to request that we prioritise documenting it for your team.

Available data models

Every quick-commerce platform exposes the same seven data models, mirrored per channel — three for sales and visibility, four for ads.

Data model	What it tracks
Daily Sales Performance	SKU-level sales combined with platform-side signals — price, discount, availability, ratings.
Inventory Fulfillment	Stock visibility and fulfilment health across cities and dark stores.
Product Visibility	How products surface in search, category, and listing pages on the platform.
Ads - Product Recommendation	Performance of recommended-product ad placements.
Ads - Banner Listing	Performance of banner ad placements.
Ads - Product Listing	Performance of product-listing ad placements.
Ads - Stories	Performance of stories-format ad placements.

Platform coverage

All seven data models are live for Blinkit, Zepto, and Instamart. The model names and shape are identical across platforms — a query written for one translates directly to the others. Talk to your Ocular CSM for access details, field-level reference, or to wire these into a dashboard for your workspace.

Conversion Action

​Available data models

​Platform coverage

Available data models

Platform coverage