> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ocular.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Budget

> Upload your monthly marketing spend targets by channel so Ocular can track plan-vs-actual performance, pacing, and budget burn across paid media.

Marketing Budget is your channel-level spend plan — the targets you've committed to internally for Meta, Google, quick-commerce, influencer, and offline. Uploading it lets Ocular show plan-vs-actual variance on every marketing dashboard, so under- or over-pacing channels surface without manual reconciliation.

<CardGroup cols={2}>
  <Card title="What it captures" icon="circle-info">
    Marketing spend targets and performance — channel, period, planned spend, and revenue or ROAS goal.
  </Card>

  <Card title="How to upload" icon="file-arrow-up">
    Go to **Data Management → Brand Data → Marketing Budget**. Download the template, fill it in, and upload the CSV.
  </Card>
</CardGroup>

<Note>
  The template fields and validation rules are listed on the upload screen alongside the **Download Template** button.
</Note>