> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ocular.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Branding & Offline Media Spends

> Capture offline and non-tracked marketing investments — TV, OOH, print, sponsorships — so they show up in your spend and P&L views.

Branding & Offline Media Spends is the bucket for everything that doesn't flow in through an ad-platform API — TV, OOH, print, radio, sponsorships, PR, and similar non-tracked marketing investments. Uploading it gives Ocular a complete picture of total marketing spend, so blended efficiency metrics (true ROAS, MER, contribution margin) reflect reality instead of only digital outlay.

<CardGroup cols={2}>
  <Card title="What it captures" icon="circle-info">
    Offline and non-tracked marketing investments — channel, vendor, period, spend, and (where available) reach or impression estimates.
  </Card>

  <Card title="How to upload" icon="file-arrow-up">
    Go to **Data Management → Brand Data → Branding & Offline Media Spends**. Download the template, fill it in, and upload the CSV.
  </Card>
</CardGroup>

<Note>
  The template fields and validation rules are listed on the upload screen alongside the **Download Template** button.
</Note>